Naming, logo development & messaging - Positioning that rings true.
More than just a unique name and logo, branding is an outgrowth of a disciplined planning process that reviews client objectives, resources, strengths and weaknesses, competition, target market(s) and customer needs. In turn, it dictates communications that are directed at a preselected target audience and helps establish a valued market position (branding). Naming assistance.
Logo Design Examples:
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In 2016, Broadbent & Williams created a logo for Assistra Technologies, the offical licensor of EZ Access®, the only cross disability solution set for self-service kiosks. The agency also created the Assistra Technologies website, business cards, collateral materials, as well as designed the new EZ Access® logo.
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In 2016, Broadbent & Williams created a logo for EZ Access®. Developed by the Trace Research & Development Center at the University of Wisconsin - Madison (recently relocated to the University of Maryland), EZ Access® is the only cross disability solution set for self-service kiosks. EZ® and EZ Access® are registered trademarks of the Wisconsin Alumni Research Foundation (WARF).
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In 2001, Broadbent & Williams was hired to create a new logo design for the Virginia Health Care Foundation located in Richmond, VA. The agency also designed the new Stationery and business cards.
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In 1999, Broadbent & Williams created the logo for The Virginia Health Care Foundation's new online Senior Navigator service. The agency also advised the client on the acquisition of the www.seniornavigator.com domain name.
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CareWishes™ is a program that helps ensure that an individuals' last wishes will be honored at end-of-life. The program helps provide families peace-of-mind and protect them from aggravating and often painful conflicts that can arise when advance care wishes are not known or cannot be found.
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In 2008, Broadbent & Williams helped rebrand the Atwood Community Center. The agency conducted surveys to help select the final logo design and also designed the new Stationery and business cards.
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In 1993, Broadbent & Williams helped establish assisted living as an alternative between living alone and nursing home care. WovenHearts was affilated with Heartland Properties, Inc., a subsidiary of WP&L. This logo design won a national Mature Marketing award.
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In 2017, Broadbent & Williams updated Total Training Solutions' brand by updating their logo, creating a color palette and updating the company's service logos to create a consistent, company family look.
Original Total Training Solutions logo below. -
In 2011, Broadbent & Williams helped update the Van Mell Associates logo to incorporate the Question-Based Business Planning emphasis. And, in 2013 the agency designed VMA's IIMTP.org logo.
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In the fall of 1994, Broadbent & Williams began the process of helping a new ISP called SupraNet Communications introduce itself and explain the value of the "World Wide Web" to businesses in Southern Wisconsin.
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In 2015, Broadbent & Williams developed the logo, business cards, temporary website and electronic letterhead for Imagine Resorts & Hotels.