Naming, logo development & messaging - Positioning that rings true.
More than just a unique name and logo, branding is an outgrowth of a disciplined planning process that reviews client objectives, resources, strengths and weaknesses, competition, target market(s) and customer needs. In turn, it dictates communications that are directed at a preselected target audience and helps establish a valued market position (branding).
Logo Examples (continued):
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In 2001, Broadbent & Williams worked with Joe Puccio to create a new logo for a fishing website called FishingPro using a domain name the agency secured for Puccio in 1996.
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In 2006, Broadbent & Williams created the name and logo for RunnerTracker. www.runnertracker.com
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In 2004, Broadbent & Williams designed the logo and packaging for Natural Ice, resusable plastic ice sheets. Visit website.
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In 1995, David Williams founded AgeNet, a website for older adults and caregivers. The agency named the company and developed the logo and all catalogs, marketing materials and the original 2 versions of the website; and securing all domain names including assistedliving.com, caregivers.com, betteraging.com, agenet.com, agenet.net and others.
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In 1985, David Williams helped create the name, designed the logo and packaging for the first retail chocolate chunks sold in the United States.
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In 1998, Broadbent & Williams created the logo for The Holiday Inn in La Crosse restaurant named Ebeneezer's.