Naming, logo development & messaging - Positioning that rings true.
More than just a unique name and logo, branding is an outgrowth of a disciplined planning process that reviews client objectives, resources, strengths and weaknesses, competition, target market(s) and customer needs. In turn, it dictates communications that are directed at a preselected target audience and helps establish a valued market position (branding).
Logo Examples (continued):
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In 1998, Broadbent & Williams designed a logo for Sherman Glen Senior Apartments, the construction sign, billboards and intial ads.
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In 1996, Broadbent & Williams created the logo for the Shakopee Crossings development in Shakopee, Minnesota that was being developed by the Nevac Group.
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In 1992, Broadbent & Williams designed logos for a variety of rehab apartment conversions being devloped by The Alexander Company for Heartland Properties including the John Balzer Wagon Works in Sheboygan, WI, the WP&L Apartments in Berlin, WI and Antigo Depot in Antigo, WI.
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In 2005, Broadbent & Williams developed the logo, initial website, newspaper ads and presentation folder for the Kennedy Point Condominums.
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In 2007, Broadbent & Williams designed the logo and intial website for Patrick Lucy's development in Door County, Wisconsin. Visit initial website
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A collection of residential property logos developed for the Alexander Company, Inc. and Heartland Properties, Inc. including, The Historic Electric Building in Fort Worth, Texas; The Brickner Woolen Mills in Sheboygan Falls, WI; Wilmanor in Racine, WI; The Historic LeClaire Hotel Apartments in Moline, Illinois, Sussex Mills in Sussex, WI and The Henry Jung Building in Sheboygan, WI.