Naming, logo development & messaging - Positioning that rings true.
More than just a unique name and logo, branding is an outgrowth of a disciplined planning process that reviews client objectives, resources, strengths and weaknesses, competition, target market(s) and customer needs. In turn, it dictates communications that are directed at a preselected target audience and helps establish a valued market position (branding).
Logo Examples (continued):
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In 1985, David Williams designed a logo for CB Chocolates in Northport, Michigan, a distributor of Toujours Chocolat Chocolates to the airline travel food industry, and the creator of Leelanau Chocolat Chocolates, the first gourmet chocolate chunks sold in the United States.
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In 2004, Broadbent & Williams designed a tree fern logo for a rental vacation property in Hawaii owned by Randy Alexander.
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In 2009, Broadbent & Williams designed a logo for RapidImpakt Kettlebell training.
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In 1987, Broadbent & Williams designed a logo for Medalist Forming Systems' new, lighter concrete forms.
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In 1996, Broadbent & Williams designed logo & Stationery for Systems Seminar Consultants, Inc.
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In 2006, Broadbent & Williams created a logo for the Pinnacle Supply Corporation along with it's TimeSaver Pipe product.
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In 1997, Broadbent & Williams developed logo and ads for Randy Alexander's FastTech racing team. The company was later renamed Tech7.
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In 1989, Broadbent & Williams developed logo for a new cookie for an entrepreneur in Detroit, Michigan.
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In 1997, Broadbent & Williams developed logo for a satellite agency website named nofocus.com.
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In 1996, created HangNet, an online t-shirt company to test e-commerce in the emerging new economy. A logo, website and t-shirts were created under the Domainwear brand.
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A logo created for Montana Blue and The Big Sky Cowboys. At the time, 4-color printing was expensive so the logo was both 1 and 2-color.