Naming, logo development & messaging - Positioning that rings true.
More than just a unique name and logo, branding is an outgrowth of a disciplined planning process that reviews client objectives, resources, strengths and weaknesses, competition, target market(s) and customer needs. In turn, it dictates communications that are directed at a preselected target audience and helps establish a valued market position (branding).
Logo Examples (continued):
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In 1997, Broadbent & Williams designed a logo and stickers for Entra Technologies, a Division of WP&L.
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In 1997, Broadbent & Williams designed a logo, letterhead and business cards for Wegner LLP when they moved to their new Luann Lane location.
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In 1998, Broadbent & Williams designed a logo, letterhead and business cards for Frugaltronics, a manufacturer of custom PC computers.
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In 1997, Broadbent & Williams designed a logo and stationary for the Windows of Heaven Software Corporation.
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In 2007, Broadbent & Williams designed a logo for Interspond's new Electronic Patient Reimbursement (EPR) system called RX Paying™.
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In 2003, Broadbent & Williams created a logo for The Valencia Place Aparmtents.
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In 1995, Broadbent & Williams created the logo for Heartland Properties' Westwynde Bluff development in Sheboygan Falls, WI.
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(2004) Name and logo developed for City Gables Urban Apartment Homes, a Krupp Construction development on Doty Street in Madison, WI.
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In 2004, Broadbent & Williams developed logo for Kennedy Place Apartments, a property developed by Krupp Cnstruction. The agency also designed folders, brochures and the initial website.
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In 1997, Broadbent & Williams designed the logo, stationary, business cards and brochure for The James Street Inn in DePere, Wisconsin.