Advertising & Print Materials
From a simple cover letter to a corporate brochure, good creative is an extension of branding and is targeted at specific audience(s). Broadbent & Williams creates stationery, flyers, brochures, folders, e-mail marketing, direct mail, billboards and ads that are cohesive, have a consistent theme and add value to the brand.
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Direct Mailers Examples:
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(1997) Direct mailer with return postcard created for Teel Plastics' new Snap N' Grow Grow Tubes. This product was designed to protect grape vines and young tree saplings from pesticides and animals. Agency also designed the Snap N' Grow logo, website, flyers and trade ads
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(1991) A special event announcement sent to media and dignitaries for the Madison Corporate Center. This announcement was comprised of wild flower seeds and a gold painted trowel with the invitation attached to its handel with gold ribbon. It was sent to the news media and special political dignitaries in a white kraft box. The news media also received a news release. The event was designed to draw attention to the need for road approvals so the Madison Corporate Center could continue development. Playing off of Madsion's liberal past, the event was named a "Plant-In".
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(1993) This was both and invitation to the media and a gift to dignitaries that attended the 1993 Ribbon Cutting Ceremony for the 641 West Main Open house. The golden spike was symbolic of the union of the groups and individuals who came together to help make 641 West Main a reality. 641 West Main is located in the Historic West Washington Rail Corridor.
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(1995) Direct mail invitation to the media and a gift to dignitaries designed for the Sussex Mills Apartment Homes public dedication. The apartments were developed by Heartland Properties. The feed bag is a miniature replica of the bags produced by the original Mill and sold to area farmers. Agency also designed Sussex Mills logo
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(1993) Direct mailer for Teel Plastics to introduce their new pultrusion capabilities. A sample section of pultrusion tubing with an attached note card, along with an introdution letter was sent in a plastic tube to industry professionals who were most likely to benefit from the new technology.