Advertising & Print Materials
From a simple cover letter to a corporate brochure, good creative is an extension of branding and is targeted at specific audience(s). Broadbent & Williams creates stationery, flyers, brochures, folders, e-mail marketing, direct mail, billboards and ads that are cohesive, have a consistent theme and add value to the brand.
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Direct Mailers Examples:
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Tuscan Place postcard.
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Washington Court postcard.
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Kennedy Place apartments postcard.
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Sherman Glen apartments direct mailer.
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WovenHearts Residential Assisted Living tri-fold brochure designed to mail to caregivers and potential residents. Headline: "When Help is Needed but a Nursing Home is Not the Answer" Allowed for local customization by franchisees and also "snipes" to be added to promote special events and services (i.e., respite care, open houses, etc...). Also, the inside had two versions using either a man or a woman. Trademarked signature line: Bridging the Gap Between Independent Living and Nursing Home Care.
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Solutions for Better Aging postcard. Back of postcard was imprinted with AgeNet Marketing Partners.
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Invitation mailer for WovenHearts Residential Assisted Living "Not Quite Perfect" Sneak Preview pick-up lunch.