Websites, Strategy & SEO
Broadbent & Williams's involvement with the Internet goes back to 1995 when we worked with a new ISP called SupraNet Communications to introduce and explain the value of the "World Wide Web" to businesses in Southern Wisconsin. Since then, the world has changed and we've been at the forefront helping clients measure investment and R.O.I. on Internet solutions.
We help clients starting with concept and research of domain names, consultation, website design, e-commerce integration, SEO, and development and promotion of website(s) in both traditional media and online. Animated logos gifs and graphics. Banner ads.
Examples (continued):
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(1995) Broadbent & Williams developed the WovenHearts website which was one of the first of its kind to market assisted living. In fact, if you were to query "assisted living" on the Alta Vista search engine (before Google) only one assisted living property was listed - WovenHearts. WovenHearts Residential Assisted Living was owned by Heartland Retirement Services, part of the WPL families of Companies (n/k/a Alliant Energy). The business was sold to Alternative Living Services (n/k/a Alterra) and many of the properties were subsequently sold to other businesses including some to Our House Senior Living and Sylvan Crossings.
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Developed in 1996 and launched in 1997, AgeNet quickly became one of the top 10 websites for older adults in the nation. It included the first online geriatric drug database along with columns such as, The Healing Touch, on Parkinson's Disease by Dr. David Cram and Ask a Pharmacist. Companies such as Our House, The Virginia Health Care Foundation and Senior Navigator used AgeNet content to populate their websites. The website obtained traffic counts of up to 5,000 visitors/day and was cited in The 36-Hour Day, a popular book about caregiving. To view screen shot Click here.
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(1997) A satellite site that was part of the AgeNet information and referral network.
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(1997) A satellite site that was part of the AgeNet information and referral network.
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(1997) A satellite site that was part of the AgeNet information and referral network. Both www.seniordrugs.com and www.geriatricdrugs.com were linked to the website.
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(1999) A satellite site that was part of the AgeNet information and referral network. Both www.geriatricians.com and www.geriatrician.com were linked to the website.
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(1996) The agency worked closely with Woodland Communications, another Madison, WI based advertising agency to create the first Oscar Mayer website (The Oscar Mayer Cyber Cinema). The Oscar Mayer Cyber Cinema included collaborative promotions with other companies such as Sega and Nickelodeon and was the first half timeshow for Super Bowl XXXI on www.superbowl.com (Green Bay Packers 35 - New England Patriots 21). Domain names secured for Oscar Mayer included bologna.com and pickles.com.
NOTE: All graphics and html for the Oscar Mayer Cyber Cinema were created by Woodland Communications. Server support and consultation were provided by Supranet Communications. Broadbent & Williams supplied consultation and account service coordination.