Advertising & Print Materials
From a simple cover letter to a corporate brochure, good creative is an extension of branding and is targeted at specific audience(s). Broadbent & Williams creates stationery, flyers, brochures, folders, e-mail marketing, direct mail, billboards and ads that are cohesive, have a consistent theme and add value to the brand.
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Posters, Book Covers & Misc. Marketing Materials Examples:
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Capital Brewery
Poster to celebrate gold medal for Garten Brau Dark. 1988. Agency introduced the signature line, "A Capital Idea." Photo by Shawn Harper.
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Medalist Forming Systems
(1985) "Apples & Oranges" 3-color poster developed as part of a direct mail campaign sent to distributors of Medalist Concrete Forms that was designed to announce that Medalist had resolved a complaint about the incompatibilty of their curb & gutter forms.
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Medalist Forming Systems
(1985) "Stong 13-Ply" 2-color poster developed as part of a direct mail campaign sent to distributors of Medalist Concrete Forms that was designed to announce Duraform's new 13-ply panel.
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Medalist Forming Systems
(1985) "Slabmaker" b&w poster developed as part of a direct mail campaign sent to distributors of Medalist Concrete Forms to promotte the speed that contractors can pour slabs with thr new Medalist Slabmaker.
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Van Mell Associates
Book cover for Buildings Matter by Derrick Van Mell. www.vanmell.com
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Van Mell Associates
Book cover for Question-Based Planning by Derrick Van Mell. www.vanmell.com
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Rapid Impakt
Poster to promote Kettlebell training instruction.
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Medalist Industries
Medalist Man promotional snipe.
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Randy Alexander
Graphics for racing Porsche.
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Netdoggie (HangNet) Domainwear
Hangnet was renamed Netdoggie (paying homage to Moondoggie in Gidget) after a trademark infringment lawsuit with Hang Ten. Art by Bob Ratta.
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Forever Ice
Forever Ice (the precursor to Natural Ice) Static cooler sticker. Agency promoted the benefit, "No More Soggy Sandwiches".
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Great Lakes Hospitality
Menu for Ebeneezer's restaurant in La Crosse Holiday Inn.
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MasonWoods Retirement Community
Shawano 36-page Pocket Guide for the MasonWoods Retirement Community on Beautiful Shawno Lake designed to promote regional amenities to Masons that were not aware of the area's benefits. MasonWoods was a part of Three Pillars, a Wisconsin Masonic Retirement Community.
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Montana Blue
Montana Blue CD jewel case insert.
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Montana Blue
Montana Blue cassette jewel case insert.
