Advertising & Print Materials
From a simple cover letter to a corporate brochure, good creative is an extension of branding and is targeted at specific audience(s). Broadbent & Williams creates stationery, flyers, brochures, folders, e-mail marketing, direct mail, billboards and ads that are cohesive, have a consistent theme and add value to the brand.
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Brochure Examples (continued):
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BonFaire disposable food service product brochure for the passenger transporation and catering industries.
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Medalist M&S Polytexture Panel brochure.
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Medalist M&S agricultural panel brochure.
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Trifold brochure designed for WovenHearts Assisted Living. Distributed on tabletop displays and mailed to prospects. Headline: "When Help is Needed but a Nursing Home is Not the Answer" Allowed for local customization by franchisees. Trademarked signature line: Bridging the Gap Between Independent Living and Nursing Home Care.
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AgeNet Eldercare Network trifold used to promote B2B services.
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(2000) Introduced a new name for the AgeNet Catalog, "AgeNet Solutions" and positioned it to appeal to a broader target audience. Agency reserved the Domain Names, www.betteraging.com and www.agingbetter.com, and then created the positioning line, "Products and Service for Better Aging." 4-Color 32-Page Catalog. Shown is a 8 1/2" x 11" 4-page mailer .
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(December 2000) The catalog's name evolved to "Solutions for Better Aging" which was the brand agency created for AgeNet's new "Market Partner" marketing strategy. Using a sub-domain of the www.betteraging.com Domain Name or their own Domain Name, AgeNet "Market Partners" (assisted living facilities, home health agencies, etc.) were able to establish a co-branded website using AgeNet's award winning content and navigation. The catalog then allowed them to imprint their name and logo of the catalog cover to ensure brand "tie-in" and ownership. 4-Color 32-Page Catalog.