Print Ad Examples (continued):

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• Medalist M&S

  

  1/2 page agricultural trade ad.  It promotes the high-density 
  polyethylene overlaid panels made by Medalist M & S for use in dairy 
  and hog barns. The headline reads, "Our agricultural panels stand up 
  to manure" -  and that is what the man in the photo is standing in.

• Medalist M&S

  

  1/2 page agricultural "Bessy" trade ad. The headline reads, Bessy is
  tough but our agricultural panels are tougher." The cartoon shows two 
  farmers looking at a cow (Bessy) who wears a pierced cow bell earrings 
  and Ray Bans. She has just kicked her hoof through the panel of her 
  stall. The cartoon caption reads, "Well, Joe, Bessy is just too tough 
  for these ordinary FRP panels, it's time to get some POLYLAM panels 
  before I go broke!"

• Medalist M&S

  

  1/2 page mezzanine "Nike Testimonial" trade ad.  The headline, playing 
  off of Nike's then "World Class" promotional theme, read, "When Nike 
  needed mezzanine flooring that would wear well in the Long run, they  
  chose the world class durability of Polytexture."

• Medalist M&S

  

  1/2 page mezzanne trade ad.

• Medalist M&S

  

  1/2 page "no slip" floor panel trade ad.

• Medalist Industries

  

  This 2-color, full-page ad for for Medalist Duraform was published in 
  industry trade publications to promote the new 13-ply panel and it's 
  superior performance over the industry standard.

• Medalist Industries

  

  1-color, "Double Truck" 2-page trade ad with modular units for easy
  changes.  NOTE: Medalist Man bursting through lower right module. Also, 
  agency reserved 1-800-FORMING for client. Concrete lightbulb was created 
  by agency and photographed by Shawn Harper (unretouched).

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